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[Free eBook] 20+ EOS Terms Your Employees Need To Know

To fully implement the Entrepreneurial Operating System® in your company, everyone will need to become familiar with a number of key terms and concepts. To help, we’ve put together this list of 20+ terms to be shared with all employees to answer their common questions.

Download 20+ EOS Terms Your Employees Need to Know


how can i get more out of my investment in eos?

Has your company struggled to roll EOS out to all levels of your organization?  Do your employees understand why EOS is important or even what it is?  

What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS® (Entrepreneurial Operating System).

Designed to engage employees in the EOS process and tools, What the Heck is EOS? uses simple, straightforward language. It answers questions about each tool for managers and employees --paving the way for more ownership and buy-in at the staff level. After reading this book, employees will not only have a better understanding of EOS but they will be more engaged, taking an active role in helping achieve your company’s vision.

What the Heck is EOS book

In this book employees will learn: 

  • What is an operating system?
  • What is EOS and why is my company using it?
  • What are the EOS foundational tools and how do they impact me?
  • What’s in it for me? 

Download Chapter 1 Now

help your team understand eos

Get your entire team on board by answering their questions about EOS. 

Save 50% off the retail price when you order 20+ hardcover copies of the book! 

 Save 50% on bulk orders with code: WHATTHEHECK

Contact Lindsay Marshall |

For audio orders of 30+ copies, contact the Audible Enterprise Sales Team |



Gino Wickman

Gino Wickman is the author of the bestselling book, Traction, and is passionate about helping people get what they want from their businesses. To fulfill that passion, Wickman created the Entrepreneurial Operating System® (EOS), a holistic system that, when implemented in an organization, helps leaders run better businesses, get better control, have better life balance, and gain more traction—with the entire organization advancing together as a healthy, functional, and cohesive team. Wickman spends most of his time as an EOS Implementer, working hands-on with the leadership teams of entrepreneurial companies to help them fully implement EOS in their organizations. He is the founder of EOS Worldwide, a growing organization of successful entrepreneurs from a variety of business backgrounds collaborating as certified EOS Implementers to help people throughout the world to experience all the organizational and personal benefits of implementing EOS. He also delivers workshops and keynote addresses.


Thomas J. Bouwer

Thomas J. Bouwer has a passion for helping entrepreneurs and their leadership teams simplify, clarify and achieve their vision. In addition to starting and running three of his own companies in Turkey, Tom has worked with a diverse range of companies from start-ups to Fortune 50 companies. His nearly three decades of global management and consulting experience in multiple industries help him quickly identify and solve chronic issues that keep a company from achieving optimal success. As a teacher, facilitator and coach, Tom spends most of his time as a Certified EOS Implementer—helping leadership teams implement EOS in their companies. He earned his B.A. from Hope College and MBA from the Fuqua School of Business at Duke University. When not delivering EOS workshops or keynote addresses, Tom is most likely walking his dogs or hiking in the mountains.


For press and publicity inquiries regarding What the Heck is EOS?,
please contact Lindsay Marshall at